18 Halloween-Themed Digital Products To Explode Your Etsy Sales This October

Halloween is not just a holiday; it’s a season of creativity, fun, and for the savvy entrepreneur, an opportunity to make some extra money. In this guide, I’m going to walk you through 21 Halloween-themed digital product ideas that can help you generate income while you sleep.

With the help of one of my favourite keyword research tools Everbee, were going to look at some of the top Halloween items you should be selling in the run-up to Halloween.

1. Halloween Digital Clipart and Illustrations

For all the artists and graphic designers out there, Halloween is your canvas to shine and create some extra income. Use your skills in digital art and illustrations and add a spooky twist, crafting everything from eerie landscapes to charmingly creepy characters. But here’s the cool part – the demand is huge! Last October alone, there were 25000 searches for Halloween-themed digital art. That’s a LOT of potential customers looking exactly for what you have to offer.

When you create Halloween-themed art or clipart, you’re opening doors to a diverse market. Other sellers might be interested in buying your items for commercial use, integrating them into their own products or marketing materials. Teachers and parents form another significant part of your target audience, as they are always on the lookout for engaging and thematic materials for educational purposes or home crafts.

The downfall? According to Everbee, the competition is pretty high. Over 122,000 Listings targeting Halloween Clipart. That doesn’t mean you can’t be successful – but it will be a lot easier with an existing audience.

2. Spooky Fonts

Typography can make or break a design, and during Halloween, everyone is on the lookout for fonts that add a touch of horror to their projects. Crafting and selling unique, spooky fonts can be a lucrative business. On platforms like Creative Market, some of the top-selling Halloween fonts have amassed sales in the thousands, with 3100 downloads last year alone. There is a bigger barrier to entry, thus lower competition. So, if you already know how to design Fonts, it may be time to whip up a spooky Halloween Font!

3. Halloween-Themed Social Media Templates

Everyone knows the power of social media. Businesses and individuals alike are looking to jazz up their profiles with Halloween spirit, and this is where you come in. By creating and selling customizable Halloween-themed social media templates, you’re providing a quick and easy solution for them.

With social media templates, there are dozens of ways you can niche down even further. Above we can see different color shades come into play, but there are other ways to be creative. For example, in Everbee, we can see that ‘Pumpkin Halloween Template” is searched 71 times with an extremely low competition of only 456! If you focus on tactics that will help you increase your conversion rate, then you should have no trouble finding many of these niche Halloween social media template ideas.

4. Printable Halloween Decorations

The allure of Halloween transforms many homes into eerie mansions and spooky graveyards. Yet, amidst the excitement, some folks find themselves strapped for time or perhaps a bit tight on budget. Here’s a magical solution: printable Halloween decorations! They’re not only cost-effective but also instantaneously accessible, making them a hit for last-minute decorators.

From grinning pumpkins to ghostly silhouettes, the variety is vast, catering to every taste and age. In my own digital shop, the numbers speak for themselves. Last October, I sold over 500 sets of these printable decorations, proving their popularity at least anecdotally. It’s a win-win situation – customers get a quick and affordable decorating solution, and you, the creator, get to spread Halloween cheer and make a tidy profit in the process.

Search volume for ‘Printable Halloween Decorations alone tops 400, with more niche and specific searches bringing it up to the low tens of thousands.

5. Halloween-Themed Crochet Patterns

Crocheting has seen a resurgence in popularity, and when Halloween rolls around, crafters are on the hunt for patterns to create their own spooky decorations and costumes. Offering a variety of Halloween-themed crochet patterns can really tap into this trend, providing DIY enthusiasts with the tools they need to bring their creepy creations to life.

During Halloween, the possibilities are endless – from adorable pumpkin coasters to eerie spiderweb blankets. You might even create patterns for wearable items like witch hats or bat scarves. Last year, the search volume for “Halloween crochet patterns” saw an impressive spike, with tens of thousands of searches recorded in the weeks leading up to the holiday compared to the year before. This is a clear indicator that people are interested and ready to purchase. By providing clear, easy-to-follow patterns, you’re not only catering to the seasoned crocheters but also welcoming beginners eager to start their Halloween crafting journey.

6. Halloween Ebooks for Kids

Halloween isn’t just about the costumes and candy; it’s also a fantastic time to dive into stories filled with mystery, fun, and a gentle touch of spookiness. Creating Halloween-themed ebooks for kids presents a golden opportunity for writers and illustrators to showcase their talents and make a profit. Envision books teeming with adventures, where young readers can follow along with characters exploring haunted houses, solving Halloween mysteries, or learning about the history and traditions of this spooky holiday.

If you know how to write, but not to draw – remember that Halloween Clipart is abundant on Etsy. Spend a bit of time searching for the perfect commercial use art on Etsy, and you can bring your book too life without any artistic talent!

7. Halloween-Themed Video Effects and LUTs

If video editing is up your alley, crafting Halloween-themed video effects and Look-Up Tables (LUTs) can be an incredibly lucrative niche. There’s a substantial demand for these tools as video bloggers and content creators are constantly seeking ways to add a haunting flair to their content, especially during the spooky season.

LUTs are particularly sought after because they allow creators to apply complex color grading to their videos with just a few clicks, instantly setting a creepy or mysterious mood – you will save them a lot of time and most creators are more than happy to fork out a few dollars to save themselves time.

8. Printable Halloween Games

Halloween parties are all about the costumes, candy, and of course, the fun-filled games. For many hosts, the preparations can be overwhelming, especially if it’s a last-minute gathering. That’s where printable Halloween games swoop in as the ultimate lifesaver. These print-ready games, ranging from spooky bingo to Halloween-themed scavenger hunts, offer a hassle-free solution that can instantly elevate the party atmosphere. They’re not just quick; they’re also cost-effective, making them a favorite among both seasoned and impromptu party planners.

The numbers speak for themselves when it comes to their popularity. Thousands of Searches happen on Etsy in the lead-up to Halloween each year. The best part? Most customers will not simply purchase one. They will generally purchase enough to last a few hours of entertainment. This not only increases you chance of a purchase, but it also makes it highly likely that you will receive a few sales in one.

9. Potion Labels

Transforming everyday items into eerie elixirs and mystical brews becomes a breeze with printable potion labels. These quirky and creative labels are perfect for anyone looking to add a splash of the supernatural to their Halloween festivities. Not only are potion labels a fabulous Halloween digital product idea – but they also tend to sell all year round on Etsy. A lot of Witches love to browse Etsy, not only for their labels, but for potion jars, ingredients and instructions.

10. Virtual Halloween Backgrounds

With remote work and virtual parties becoming the norm, having a Halloween-themed background for video calls can add a fun element to the mix. Selling these digital backgrounds can attract an audience of bosses looking to spice up their boring zoom calls.

Will you be able to charge a lot for virtual Halloween Backgrounds? Probably not. But they should be quite simple to make and are niche enough for new stores to have a chance at sales. In fact, a simple Everbee search shows hundreds of sales and thousands in combined revenue for the top sellers.

11. Digital Papers with a Halloween Theme

Designers, scrapbookers, and craft enthusiasts often find themselves in search of the perfect background patterns to complement their Halloween-themed projects. That’s where seamless digital papers with spooky and festive designs come into play. These digital backgrounds, adorned with pumpkins, ghosts, bats, and other Halloween motifs, provide a quick and easy solution for adding a touch of Halloween spirit to a variety of projects.

During the Halloween season, the popularity of these digital papers soars, with some of the top-selling designs recording an thousands in sales in the month of October alone.

These digital delights allow everyone to share the spooky spirit with their loved ones, no matter where they are. E-cards, with their animated witches, grinning pumpkins, and dancing skeletons, bring an instant smile to the recipient’s face and inbox. On the other hand, print-at-home cards offer a tangible touch, allowing senders to add a personal handwritten note to their festive wishes.

Both options provide a great outlet for creativity. Designers can experiment with different themes, colors, and animations to create a wide array of choices for users. The e-cards and print-at-home cards cater to different preferences, ensuring that there’s something for everyone who wants to add a bit of Halloween flair to their greetings.

14. Halloween Craft Kits and Tutorials

Halloween is all about unleashing your creativity and what better way to do that than with Halloween craft kits and tutorials? Imagine having everything you need delivered right to your doorstep, with a guide to walk you through creating your own spooky decorations. It’s like having a crafty friend right there with you, showing you the ropes.

I remember the first time I tried one of these kits—I was hooked! It was so easy, and the end result was a unique decoration that I was proud to show off. It’s a great feeling to create something with your own hands, and these kits make it accessible to everyone. The only problem is you need the skills to make them in the first place (which I do not have). If you do – your sitting on a GOLDMINE.

15. Halloween-Themed Digital or Printable Planners

People are always on the lookout for unique and thematic ways to organize their schedules, especially during the festive season. Offering a planner with a touch of Halloween is an excellent way to capture the attention of shoppers. With designs featuring pumpkins, haunted houses, and other spooky elements, these planners not only serve a practical purpose but also add to the festive excitement. Think about the items that need to be planned for Halloween, and incorporate them into your planners. Trick or Treat Maps, Party Planners, Candy Checklists – Add them all!

16. Halloween Photo Booth Props

Who doesn’t love snapping a few festive photos during Halloween? Halloween photo booth props are an irresistible draw for party-goers, classrooms, and even offices looking to inject a bit of fun into the workday. Providing a variety of designs—from the charming to the downright spooky—ensures that your props appeal to all age groups, widening your customer base.

The ease of use is a significant selling point for this product. Even those opting for the printable version will find that cutting out and assembling the props is a breeze, transforming any space into a photo-ready Halloween haven in minutes.

17. Printable Halloween Invitations

When it comes to throwing a memorable Halloween party, it all starts with the invitation. Printable Halloween invitations are a fantastic product because they offer a personalized touch that store-bought invitations simply can’t match. Plus, the convenience of being able to print them at home is a significant draw for last-minute planners.

By offering a range of designs, from the eerie and mysterious to the playful and whimsical, your product caters to a wide variety of Halloween party themes, ensuring that it hits the mark with a diverse clientele. You may decide to offer editable Canva or Corjl Versions, which will allow your customer to edit the invitations to suit their own needs. Or, you may offer a simple PDF which is ready to print (for the less tech-savvy audience).

18. Halloween Product Mockups

For the entrepreneurs among us, Halloween-themed product mockups are a must-have. These mockups are invaluable for anyone selling physical or digital products, providing a themed backdrop that showcases their offerings in the best light. Mockups are GREAT for physical product sellers – most don’t have the time, patience or knowledge on how to create mockups and would rather pay someone else for their hard work.

The festive context of these mockups not only makes products more appealing but also helps customers visualize the products in a real-world setting, which can significantly boost sales. Physical product sellers know this. High-resolution, easy-to-edit mockups are key, offering a professional look that reflects well on the products of your customer.

Conclusion

There is no shortage of Halloween-themed digital product ideas to amp up your sales on Etsy this October. These suggestions represent just a glimpse of the countless ways you can tailor your products to meet the Halloween frenzy. Virtually any digital product can undergo a Halloween transformation! October stands as the ideal month to play around with fresh concepts and put your unique creative twist into action. As long as you spend enough time creating the perfect listing, you should have no trouble making sales this October!