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Setting up your Etsy shop can be a daunting task, especially when trying to work out the best Etsy image sizes to use for each area of your shop.
Etsy has recommended size requirements for most of their placements, but is lacking in guidance for some very important images (including your listing images). Having the right size is important too – just take a look at any of the top 10 Etsy shops that sell digital downloads.
This article will help you determine the best Etsy image sizes for each aspect shop according to Etsy and their preferred requirements.
If you need help adding or changing any of these images, I have written a full article detailing how to start and customize an Etsy shop, and how to create a listing on Etsy which have detailed instructions about where to navigate to to change each of these Etsy images.
The Best Etsy Image sizes According to Etsy
Etsy Banner Image Size
Your Etsy store banner appears at the top of your homepage, once visitors click onto your shop. It is the largest graphic that buyers will see when visiting your Etsy store, and your greatest opportunity to brand your shop in a professional manner.
As a frequent shopper on Etsy, a professional looking banner is generally a good indicator of a shops quality and attention to detail.
All Etsy shops get to choose one of two banner sizes.
- BIG SHOP BANNER: 1600x 400px
- MINI SHOP BANNER: 1600x 213px
Etsy shop owners who subscribe to Etsy Plus have more banner size options.
- CAROUSEL SHOP BANNER: 1200x 300px
- COLLAGE SHOP BANNER (2 IMAGES): 600 x 300px
- COLLAGE SHOP BANNER (3 IMAGES): 400 x 300px
- COLLAGE SHOP BANNER (4 IMAGES): 300 x 300px
Etsy Order Receipt Banner Size
An often overlooked area of customisation is your order receipt banner. This banner appears in your automatic message to buyers, which is one of Etsy’s greatest tools for digital product sellers. Customizing your order receipt banner is a great opportunity to put your own personal touch in the checkout process on Etsy.
- ORDER RECEIPT BANNER: 760 x 100px
Etsy shop logo size
Your Etsy shop Logo or Icon appears on your shop on Etsy. It is a small, but important graphic that will show up on multiple elements across your Etsy store.
Etsy will scale down this logo to a much smaller size than uploaded, so try to keep the details to a minimum when designing your Etsy shop icon. Most shops will use an unedited version of their logo for this icon.
- ETSY SHOP LOGO SIZE: 500 x 500px
Etsy Profile Photo
Your Etsy profile photo is your chance to add a face to your shop. Having a photo of yourself may be uncomfortable for some so not all shop owners will decide to include one.
However, having a profile photo really helps to personalise your shop, making you feel more approachable and small-business-like. Again, Etsy will scale down this image to a barely visible size, but it should be noted visitors can click on your profile photo to see it at full size.
- ETSY PROFILE PHOTO SIZE: 500 x 500px
Etsy product image size
Getting the right Etsy product image size can be confusing, as it is the one aspect Etsy does not have a recommended size for. The only guidance Etsy offers is that the image must be at least 2000px for the shortest side at 72dpi.
EXTREMELY IMPORTANT: In July of 2023, Etsy made a very important update to their image sizes. Customers will now be shown SQUARE images when browsing stores.
Notice how some of my content is now cut off, when looking through my store? Again, this is only when IN YOUR STORE. When browsing the Etsy marketplace, Etsy will continue to display the original 4:3 Ratio.
So what does this mean for your shop:
- In order to get the best Etsy image sizes for your product images, you should maintain a ratio of 4:3.
- All the main Content should be centred, so that if customers are browsing from within your shop, the content will not be cut off.
Importantly, all of your listing images and your listing video should be the same size. If not, your listing images will appear uneven when the user is scrolling them, leading to a poorer user experience.
For all my listing images, I use the following size, which meets Etsy’s minimum requirements and maintains a 4:3 ratio.
- ETSY PRODUCT IMAGE SIZE: 2700 x 2025px
- MAIN CONTENT SHOULD BE PLACED IN THE CENTER
And there you have it! The best Etsy image sizes for your shop according to Etsy. Sticking to the best practices for Etsy (and any given platform for that matter) should be a priority.
Not only will your images appear as intended, it will help to indicate to Etsy that you have read the seller handbook and have great attention to detail. If you get your image sizes right, you can almost guarantee a profitable Etsy store.